For the third year in a row, NMTA partnered with GMA Research, a leading Bellevue-based consumer research firm, to survey attendees at the Seattle Boat Show. The goal: gather valuable feedback and measure overall satisfaction using the Net Promoter Score (NPS) — the gold standard for assessing customer loyalty.
One key question asked:
“How likely are you to recommend the Seattle Boat Show to friends, family, or colleagues interested in boating, fishing, and watersports?”
According to Bain & Co., creators of the NPS system:
- A score above 50 is considered good to excellent
- A score above 80 is considered world-class
We’re proud to report:
- Overall NPS: 80%
- First-time attendee NPS: 86%
These outstanding results reflect the strength of our show, the passion of our exhibitors, and the enthusiasm for boating in the Northwest. Thank you for helping make this possible.
