For the fourth year in a row, NMTA partnered with GMA Research, a leading Bellevue-based consumer research firm, to survey attendees at the Seattle Boat Show. The goal: gather valuable feedback and measure overall satisfaction using the Net Promoter Score (NPS) — the gold standard for assessing customer loyalty.
According to Bain & Co., creators of the NPS system:
- A score above 50 is considered good to excellent
- A score above 80 is considered world-class
We’re proud to report an overall NPS of 80% from all guests and 86% from first-time guests.
This is the second year in a row that we have received the extraordinary NPS of 80%. It has increased from 73% in 2023, the first year GMA Research conducted the exit surveys.
These outstanding results reflect the strength of our show, the passion of our exhibitors, and the enthusiasm for boating in the Northwest. Thank you for helping make this possible.
We’ll share more of the research findings in the next WaterLife.