For the third year in a row, NMTA hired GMA Research, a leading consumer research firm based in Bellevue, WA, to conduct extensive research about the 2025 Seattle Boat Show. This is our third article on research. Please see the April 23 and May 7 issues of WaterLife for the two previous articles.
- Record-High Advertising Recall: Guests reported the highest-ever recall of the show marketing across traditional and digital media, PR, and special features. Many also mentioned the rooftop Mama Duck, which successfully captured attention and piqued curiosity.
- Rising Guest Satisfaction: Fewer than 8% of attendees said their expectations weren’t met—down from 15% in 2023.The show delivers on giving guests what they want!
- Family Fun a Major Draw: Over 40% cited “something fun to do with family and friends” as a top reason for attending, alongside information gathering and shopping.
- AI Reveals Top Praise: An AI analysis of the thousands of comments guests provided highlighted the show’s welcoming atmosphere and family-friendly appeal, with helpful exhibitors and attractions for all ages.
Weather Dips Attendance, But Two Venues Still Matter: Snowy weather led to lower attendance at both locations, with the outdoor location most impacted. Still, nearly 40% of guests made the trip to Bell Harbor Marina, reinforcing the value of the dual-venue format
