In September we bid a fond farewell to Lisa Samuelson who’s retiring after 20+ years of public relations work for NMTA.

To pick up the PR lines, please welcome Sarah Scoltock to the role of PR consultant beginning October 1, 2026. She will work with NMTA on WaterLife and PR for the Seattle Boat Show, Anacortes Boat & Yacht Show and Grow Boating.
Sarah is not new to NMTA though it’s been a while. She was a communications director at NMTA in the early 2000s before leaving for a 20+ year career in PR and communications at multiple local cruise lines. She recently opened up her own PR company, The Lookout PR Group, and is happy to be back helping to promote boating with NMTA. And yes, she’s a boater – sailor and motor – owning an Ultimate 20 and a Mastercraft wake boat though she has her eye on something bigger. Sarah lives in Bellingham.
Get in touch with Sarah anytime to throw out an idea, ask a question, or just say hi: sarah@thelookoutprgroup.com.