Peter and James are the dynamic duo behind Bullseye Creative, serving as Seattle Boat Show’s creative agency since 2010. The “Bullseye Brothers” have been responsible for the show’s branding, marketing messaging, video production, website design, and many other creative components.
Peter and James grew up in Edmonds, and boating has always been a big part of their life. The Bullseye Brothers spent every summer aboard the family’s Bayliner, cruising around the San Juan’s. Years later, James learned to sail the 22’ Blanchards out of the Center for Wooden Boats on Lake Union. As current members of the Freedom Boat Club, both brothers take full advantage of the Northwest’s waterways, but they absolutely love motoring out of the Lake Union and Lake Washington marinas whenever possible.

Says Peter, “It has been a tremendous honor representing the marketing arm of the Seattle Boat Show. We are so grateful that we get to be part of the boating community, and to have a meaningful impact on growing boating in the Pacific NW.”

The Bullseye Creative crew is looking forward to the 2024 Seattle Boat Show. “The fun starts here,” says James. Take a moment to learn more about Bullseye Creative at, and feel free to wave the guys down and say hello if you see them running around the show with cameras and crew — you might even make it into next year’s commercials!