Lisa has been doing the media relations for the Seattle Boat Show since 2007. She consistently delivers stellar media results in trade publications, local print and online outlets, and TV and radio on all major local news stations for the show. She also leads our public relations for Grow Boating. It was Lisa who came up with the idea to brand a yacht for a KING-5 TV to use as their on-water studio for their Evening show. The partnership, now in its seventh year, is one of Grow Boating’s most enduring and successful programs.
From organizing an amphibious ATV demo, to commandeering a helicopter to drop off media onto the helipad of a yacht, to getting reporters to try wakeboarding on live TV, she knows what media want and need for a good story. A pro at planning all the details, she’s been known to go crabbing the day before a shoot to have back-up in case the media pots came up empty. Tough duty but someone’s got to do it. 😀
George Harris likes to say, “if you see a story about recreational boating in the local media, it’s likely that Lisa had a hand in it.”
Lisa grew up in Melbourne, Australia and spent her summers on the Mornington Peninsula on Port Phillip Bay where she learned to waterski, fish for flathead and sail. She and her brother raced a Fireball, a high performance two-person 16-foot sailing dinghy with a single trapeze and spinnaker. She now keeps a bowrider on Lake Washington and still occasionally waterskis. She is happiest on, in or around the water.
Visit Samuelson Communications to learn more about Lisa’s work.
