More information about the state of the industry can be found in this video presentation by Frank Hugelmeyer, president and CEO of the National Marine Manufacturers Association (NMMA). Hugelmeyer shared NMMA’s take on the current state of the recreational boating industry, including a look at consumer behaviors and demand in 2023, how that’s shaping headwinds and opportunities the association is watching in 2024, the latest national sales data and trends, as well as the 2024 marketing strategy for Discover Boating.
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