For the fourth consecutive year, NMTA partnered with GMA Research, a Bellevue-based consumer insights firm, to evaluate the 2026 Seattle Boat Show.
Beyond the standout Net Promoter Score (NPS) of 80% shared in the last WaterLife, here are five key takeaways:
- Strong first-time attendance: 24% of guests were first-timers. We’re pleased that this number has continued to increase since we started with GMA Research in 2023 and that with such a high NPS, many are likely to return.
- A social experience: 52% attended in pairs, while 22% came in groups of four or more.
- Clear motivations: Top drivers include gathering information, seeing what’s new, finding deals, buying accessories, and comparing boat models.
- High satisfaction: 90% said the show met or exceeded expectations.
- Effective marketing: 75% of attendees recalled seeing advertising, promotions, or media coverage.
These insights reinforce the show’s strong appeal, impactful marketing, and consistently positive guest experience.
