Picture this: a warm blue and magenta glow, twinkling lights, music, and the steady hum of conversation and laughter—the unmistakable feeling of a night at anchor with friends after a full day on the water. That same vibe came to life at After Dark, the Seattle Boat Show’s new evening experience.
Held on both Fridays of the show, After Dark drew strong attendance and enthusiastic feedback from exhibitors. Longtime attendees and first-timers alike experienced the show in a whole new light, one that celebrated the social side of boating and the connections that make the lifestyle so compelling.
“We thought After Dark was a big success. Anything we can do as an industry to share our lifestyle with newcomers and show them how fun boaters, boating, and boats really are, is worth doing. Kudos to NMTA for trying something new and creating an experience that will hopefully bring new boat show-goers through the doors.”
Sam Bisset, VP Marketing, Ranger Tugs • Cutwater • Solara
